It’s a no-brainer, right?
When you segment your market, you’ll be serving a small, targeted subset of your audience, which has been shown to improve results. For example, research by Campaign Monitor found that marketers saw a 760% increase in revenue after implementing segmented campaigns. Wow!
If you’re interested in applying market segmentation to increase bulk sms argentina your sales and drive growth, read on to learn some very useful hacks.
What is market segmentation?
In a nutshell, market segmentation involves separating your entire audience or market into smaller subgroups that share specific characteristics, beliefs, behaviors, or values.
For example, an e-commerce company that sells sports equipment can divide its audience into segments that include basketball fans, ice hockey fans, tennis fans, etc., allowing them to target email campaigns and social sales of specific items to relevant customers.
If you neglect market segmentation, you risk falling behind your competition.
market segmentation
In other words, the stakes couldn’t be higher. So the question arises as to why so many companies neglect market segmentation?
One of the main reasons is that there is confusion about how to do it properly. Many people understand the term, but they don’t know how to implement a successful market segmentation strategy and follow it.
