Start by making a list of who you consider to be competitors. (If you’re working with a client, ask their marketing team or stakeholder to contribute.) Try to focus on websites that rank highly, or frequently, for your main keywords and other significant keywords.
If you’re working on a new site, you may not know db center.uk who your competitors are yet. You can try building your own list with the Market Explorer tool. Select “Find Competitors” on the landing page of the tool, then enter your domain.
The tool will automatically display in the Growth Quadrant a list of significant players present in that specific market:
Screenshot of the Market Explorer Tool
The Growth Quadrant chart classifies your business and that of your competitors into four basic categories:
Niche Players: New or small companies with a small audience and a low growth rate.
Disruptive Players: Emerging companies with relatively small audiences that are growing rapidly.
Leaders: Companies with a large audience and a fast growth rate.
Established Players: Companies with large, established audiences.
Hover over each entry to see direct traffic, search traffic, and more. You can view this information in the All Domains tab.
If you already know who your competitors are, you can use the Market Explorer tool to monitor them by creating a list. Select “Create List” on the tool’s landing page, enter your domain and that of your competitors, then give the list a name:
Find out who your competitors are
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