Why is it important for a hotel to buy phone number list have its website optimized?
Digital marketing
seo
sem/ppc
ux/ui
cms
tourism
sitecore
umbraco
jaume alsina
digital operations
earlier this year, we read in an article in la vanguardia that, during 2019 and early 2020, hotel websites had become the second largest online booking channel, relegating expedia to third place.
Some of the reasons for this increase in reservations were related to the user experience and the incentives that hotels offered to their future customers.
According to a study conducted by fuel travel, 87% of users visited a hotel website before making a reservation . And according to google, these same consumers visited an average of 18 pages across multiple devices over 8 sessions before making a reservation.
Currently, as a result of the coronavirus pandemic, we can see how the tourism sector has been one of the most affected. It is important to remember that tourism in spain contributes more than 14% of the gdp and is the second economic driver behind trade.
During the months of march, april and may, the hotel sector has been one of the hardest hit by covid-19, and will continue to suffer its effects for a few more months due to restrictions on international tourism.
People will no longer book as far in advance as they used to, but will wait until they have a certain amount of certainty, and according to statistics, they will bet more on national and local tourism .
For this reason, now more than ever, it is very important to have a professional website , and to have a good digital marketing strategy that is focused on the user, in this way you will have a greater chance of standing out from the competition.
