5 Steps to Creating an Effective Blogging Strategy

[bitheerani22010]

Have you noticed that your blog is not getting the number and quality of visitors you expected? This may be because your publishing strategy is failing. For a few years now, there has been a real blogging revolution. A revolution that has made it no longer enough to have a blog, and that the quality and strategy of publications have become very important. You must dedicate time to publishing content on your blog. We will tell you 5 steps to create an effective blogging strategy.

1- Define your objectives
Setting goals is not only the first step you should take in your bolivia phone number library strategy: it is the first step you should take when implementing any strategy and campaign in your company. Setting well-defined goals is not an easy task. However, the following actions may help you effectively set goals for this strategy:



Analyze and understand your starting situation .
Be clear about the reasons that led you to set your strategy.
Get your team involved .
Identify potential areas for improvement in your publishing strategy.
Set a time frame for its implementation.
When you have been able to complete these tasks more or less accurately, you will have managed to set the main objective of your strategy. And remember: this objective must be SMART .

2- Define your Buyer Persona
This step is the other key factor in any type of strategy: defining your Buyer Persona. It is important that you have a clear profile of the audience you want to target so that you can adapt all the content you create for your blog to that Buyer Persona, managing to attract your target audience and achieving an increase in the conversion rate.

This task can be a bit laborious if we really want to hit the target of our Buyer Persona. However, if you want to reach your target audience effectively, you have to do research about their concerns, interests, challenges and curiosities… and to do so you must analyze:

Question forums , such as Yahoo! or Answers.
Social networks , such as Twitter and its advanced searches or the groups and communities of LinkedIn or Google+.
Forum comments .
Content creation tracking tools .
Once you have this information, you can create content that will earn your customers' trust and turn your blog into their go-to site.

3- Analyze your competition
In any type of strategy, it is important to know the companies that directly compete with you and your company. An analysis of their blogs, content and publications is a great way to help you understand the topics that your potential customers are interested in, as well as to identify those niches where content is not being created and that you can take advantage of.