Salesforce is the only $100B+ SaaS company in the world, so what have their strategies been and what can we learn from them?
Have a solid customer base
The vast majority of Salesforce customers come from an installed base, so ultimately net revenue retention is the most important metric in SaaS.
Upselling
Salesforce upselling is split 50/50 between new slots and new products, so the strategy is that while the first few days you'll probably only have new slots to sell, eventually you'll need a second or third product to market.
More products, more problems to solve, more profits
Add more value to your product and solve more problems for your customers. The leading SaaS company has customers who buy a product in general, but spend 10 times more.
Target your biggest customers
Bigger customers spend more and grow faster. Salesforce has over 2,000 customers who spend $1 million annually, so as you start to have real value for them, whether early on or later, you'll have at least 2,000+ super customers to target.
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You already know it: SaaS companies are the ones that will dominate the future and the cloud will continue to be essential.
You already know some strategies to boost this business model, but a new year is approaching. What will be the trends in this industry?
Machine learning
Due to Machine Learning and Artificial Intelligence, SaaS will be involved in optimization in terms of predictive analysis, security systems, personalization, among other aspects.
Therefore, as a self-learning software, the emergence of invisible SaaS will be a trend, usa company email list which will require less use of the control panel. They will be responsible for carrying out all the tasks as they were initially configured.
Due to its characteristics and benefits, Machine Learning will be increasingly in demand by SaaS company consumers.
SaaS for mobile devices
With Google's mobile-first shift, it's now official: all platforms, including SaaS, must be accessible from any mobile device.
This means that, like any search engine page, they must be responsive ; that is, have designs that are friendly to users who access them through screens other than a computer.
According to the annual Mobile Economy 2019 report published each year by the GSMA, the association of telecommunications operators that organizes the MWC19 in Barcelona, 67% of the world's population uses mobile devices.
