So, what steps can you take to improve your video email marketing strategy as this massive shopping day approaches?
The potential of Black Friday marketing
Last year, U.S. adults spent more than $148.5 billion on Black Friday and Cyber Monday. There’s no doubt that it’s one of the busiest shopping times of the year, which means it’s one of the best opportunities to increase sales and get an edge on the competition.
Most people come to Black Friday without a specific plan on what they want to buy; instead, they expect brands to guide them with sales, discounts, and persuasive messages. If your offers and marketing strategies are superior to your competitors, you will get much better results.
Tips for a better Video Email Marketing strategy this Black Friday
What steps can you take to improve your email marketing results this Black Friday?
First, understand that video email marketing can be your list of telegram users in mexico best strategy. Email is fast, cost-effective, scalable, and flexible, making it one of the highest ROI strategies available to digital marketers. You can make email even more powerful by incorporating videos, making your messages more engaging and unique.
So how can you maximize results with this approach?
Start planning early. Whatever your goals are this Black Friday shopping season, it's important to start planning as early as possible.
Embed your videos directly into the body of your emails. One of the best ways to increase the value of your Black Friday email marketing campaign is to embed videos directly into the body of your email. Studies show that video is one of the most engaging forms of content out there, so including videos in your emails should instantly increase their value to your subscribers. By including them in the body of the email, you increase the likelihood that your subscribers will actually watch the video. That’s why Viewed exists; our tool makes it easy to upload a video and embed it directly into the body of your marketing emails.
Use quick cuts in your videos. Users' attention spans have decreased. That's not good for content marketers, but you can still use this to your advantage. Keep your videos as short as possible and use quick cuts to make them more engaging. People reading your email will appreciate the time you saved them, and they'll be more likely to pay attention to your video for the entire duration.
Use emojis in your subject lines. Emojis used to be considered unprofessional, but in the realm of email marketing, they can be a huge asset. Emojis are much more expressive than conventional written words, conveying a range of feelings with just one character. They also help your emails stand out from your competitors, which is especially important if you anticipate your rivals stepping up their email marketing efforts this Black Friday shopping season.
