General restrictions
Posted: Wed Sep 24, 2025 11:12 am
In Uzbekistan, advertising of medicines and medical devices is regulated by the Law on Advertising . We've listed only 15 key restrictions below, so we strongly recommend following the link and reading the entire legal document. Furthermore, laws and regulations are subject to periodic amendments, so it's important to constantly monitor these developments.
First of all, you should know that in Uzbekistan there is a list of medications that are completely prohibited from being advertised. These are medications that:
distributed only by prescription;
contain narcotic drugs or psychotropic and/or potent substances;
not approved for medical use in Uzbekistan;
have not undergone state registration with the Ministry of Health.
If a product is eligible for advertising, senegal telemarketing database the following conditions must be met:
warn the audience about contraindications;
Tell them about the need to read the instructions or consult a specialist.
In addition, there is a long list of things that are prohibited in drug advertising:
show doctors, medical workers, famous people, as well as actors imitating the appearance of doctors;
use recommendations and gratitude from medical workers and scientists;
use any visual representation of changes in the human body that may be caused by disease, injury, or the effects of drugs;
create the impression that self-treatment is possible without consulting a doctor or undergoing surgery;
present an over-the-counter drug as a unique, most effective and safe drug without side effects;
mislead users regarding the composition, origin, novelty or patentability of the product;
it is incorrect to compare the advertised drug with other medications;
claim that the action of the advertised object is guaranteed;
suggest that a person's health may deteriorate if he or she does not take the advertised product.
Conclusion
Igor Kim, CEO of Wunder Digital Agency Uzbekistan:
The pharmaceutical industry is a complex area for advertising. But if you carefully study the rules, arm yourself with effective tools, and understand the market's current direction and trends, you'll be able to develop a high-quality and effective case. Furthermore, working with the pharmaceutical industry can become one of your strengths, as few companies and agencies are willing to work in this field.
Don't be afraid of complexity: create useful, interesting, and high-quality campaigns.
*The social networks Instagram and Facebook are banned in the Russian Federation. By a court decision dated March 21, 2022, Meta was designated an extremist organization in the Russian Federation.
First of all, you should know that in Uzbekistan there is a list of medications that are completely prohibited from being advertised. These are medications that:
distributed only by prescription;
contain narcotic drugs or psychotropic and/or potent substances;
not approved for medical use in Uzbekistan;
have not undergone state registration with the Ministry of Health.
If a product is eligible for advertising, senegal telemarketing database the following conditions must be met:
warn the audience about contraindications;
Tell them about the need to read the instructions or consult a specialist.
In addition, there is a long list of things that are prohibited in drug advertising:
show doctors, medical workers, famous people, as well as actors imitating the appearance of doctors;
use recommendations and gratitude from medical workers and scientists;
use any visual representation of changes in the human body that may be caused by disease, injury, or the effects of drugs;
create the impression that self-treatment is possible without consulting a doctor or undergoing surgery;
present an over-the-counter drug as a unique, most effective and safe drug without side effects;
mislead users regarding the composition, origin, novelty or patentability of the product;
it is incorrect to compare the advertised drug with other medications;
claim that the action of the advertised object is guaranteed;
suggest that a person's health may deteriorate if he or she does not take the advertised product.
Conclusion
Igor Kim, CEO of Wunder Digital Agency Uzbekistan:
The pharmaceutical industry is a complex area for advertising. But if you carefully study the rules, arm yourself with effective tools, and understand the market's current direction and trends, you'll be able to develop a high-quality and effective case. Furthermore, working with the pharmaceutical industry can become one of your strengths, as few companies and agencies are willing to work in this field.
Don't be afraid of complexity: create useful, interesting, and high-quality campaigns.
*The social networks Instagram and Facebook are banned in the Russian Federation. By a court decision dated March 21, 2022, Meta was designated an extremist organization in the Russian Federation.