There is a way to maximize your chances of capturing your audience’s attention and closing sales deals successfully: Intent Data , or behavioral data.
What are Intent Data , how are they collected and how can you best use them in your B2B Lead Generation ? Let's find out together!
Intent Data: What is it?
Intent data, or behavioral data, identifies a user's interest in a particular topic or keyword.
As we will see in detail later, it is possible to collect Intent Data from a france phone number library multitude of touchpoints at all stages of the Lead Generation Funnel .
Some of these represent a specific signal of purchase intent , while others identify an informational intent or general interest.
B2B Intent Data, in particular, supports Sales and Marketing departments in accelerating often lengthy sales negotiations .
Understanding the difference between the types of Intent Data available and how to best leverage each one, with the help of analytics tools like Lead Champion discover , is essential to improving customer retention and better supporting B2B digital marketing strategies.
Behavioral data and website
The company website is one of the most important touchpoints in B2B: analytics, if set up correctly, are a real mine of Intent Data.
The main interactions with the website from which behavioral data can be derived include:
Page visits : the number of times a user visits a specific page of the site or a specific category of page or post, but also their navigation path;
Visit duration : time a user spends on a page;
Content Downloads : Demonstrated interest in in-depth content such as whitepapers and e-books;
Direct communication : interaction with chatbots, virtual assistants and filling out contact forms, but also registration for webinars and events;
Purchasing or adding products to the cart on an e-commerce platform.
B2B and B2C Lead Generation
