Interactions with these customers?

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The cost of losing customers is higher than imagined. It may not only reduce the reputation and revenue of the company, but also cost the company more marketing budget. Forrester Research, a market research company , pointed out that the cost of acquiring new customers is five times the cost of retaining existing customers. So how do businesses predict which customers are about to leave? How should we continue to establish positive.

In this case, artificial intelligence is a tool that companies can use to gain insights into customer behavior. For example: identifying which customers are inactive and using this to predict who is most likely to list of belarus whatsapp phone numbers switch to other services (called "churn rate"); artificial intelligence can also gain insight into the customer's interests, allowing companies to Create personalized messages and content based on the insights to achieve the purpose of retaining the customer. Here’s how artificial intelligence works.



Master timely analysis data to improve customer retention rate in a timely manner

Customer retention is a key factor in profitability for all industries. In the traditional way, marketers need to analyze the huge amount of data at hand, but the real problem is how to interpret this data and convert it into concrete plans that can be implemented in the future. Not only that, this analysis must be done early, because when customers are thinking about leaving, companies must race against time to get ahead of them.