Follow Greg On Twitter @greglevinsky Or Connect On namibia phone number library Linkedin.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/a Where, How, And What Of A Content Strategy Implementation Isn’t The Most Important. The Act Of Deciding Is.it’s A Strange Combination. In Isolation, The Reason For Deciding Seems Straightforward. So Why Wouldn’t Anybody Want A Clear Definition Of What A Campaign Is Or A Single Source Of The Truth When It Comes To The Tone Of Your Content?but Stacked Together, Those Decisions Feel Like They Are Bigger Than The Content Team And Really Should Involve The Entire Enterprise.
(Spoiler Alert: They Do.)if You Want Any Desired Consequence, You Had Better Decide On All The Things That Would Help Create It.it’s Your Story. Tell It Well.get Robert’s Take On Content Marketing Industry News In Just Five Minutes:subscribe To Workday Or Weekly Cmi Emails To Get Rose-colored Glasses In Your Inbox Each Week. Handpicked Related Content:building A Content Strategy? Watch Out For That Second Step [rose-colored Glasses]content Operations Framework: How To Build Yourshow To Use Agile Marketing For A More Productive (And Happier) Content Teamcover Image By Joseph Kalinowski/content Marketing Instituterobert Roserobert Roserobert Is The Founder And Chief Strategy Officer Of The Content Advisory - The Consulting And Advisory Group Of The Content Marketing Institute.
