By combining legitimate third-party data with own data such as form-filling information, learning behaviors, and popular courses, you can not only find out the preferences of existing customers outside of your own channels/media, but also create a 360-degree customer picture. In this way, more accurate course or product recommendations will be provided for up-selling, thereby creating additional sales.
Personalization is key to business success, and this principle list of armenia whatsapp phone numbers certainly applies to the digital learning market. Brands can stand out in this competition by providing specific content based on students' past achievements and personal learning goals, and developing highly personalized courses.
The use of artificial intelligence and big data can further expand the scale of personalization. Machine learning can understand students' past behaviors, learning preferences and knowledge gaps, thereby assisting marketers in placing corresponding advertising content at the appropriate time and channel.
Of course, in addition to course content, there are also many items that can be customized and improved, including course structure, format (video, written or test), unit length, and even learning platform, etc. In addition, repeated units can be eliminated based on students' personal circumstances, thereby saving learning time.
