Providing feedback to loyal customers through a membership loyalty program or VIP membership system can be said to be the long-term way for a company to operate. There are various forms of feedback, the most common of which is giving points as a discount for next shopping, or providing discount coupons, free gifts, etc. In addition, experiential activities are also one of the current trends. For example, by participating in brand activities, you can meet brand ambassadors, endorsement list of argentina whatsapp phone numbers stars and social influencers. And customers enjoy these benefits. According to Bond's "Brand Loyalty Report" , 73% of respondents from all over the world are more willing to recommend brands with excellent membership loyalty programs; 79% even believe that a complete membership system can improve Your willingness to continue to associate with the brand.
Let ordinary customers gradually upgrade to VIP
When building a loyalty program, two key questions must be taken into consideration. First, how to turn ordinary customers into loyal customers? Second, how to design the most effective member loyalty program?
Step One: Find the Highest Value Consumers
First of all, you must ensure that the target of your communication is the correct audience, that is, the customer with the highest value. After formulating evaluation indicators based on operational goals, deep learning can be used to analyze customers' past behavioral data and segment customers based on different indicators. Common evaluation metrics include customer lifetime value, order quantity, and average order value. Customer segmentation can bring you two major benefits. One of them is the ability to directly identify the customer groups who spend the most money. More importantly, predictive deep learning algorithms can be used to predict customer groups that may increase consumption in the future, thereby increasing the overall customer lifetime value.
