Consider this: more than 3.5 billion searches are performed on Google every day.
In today’s digital business landscape, every business needs a website that acts as a virtual sales agent 24 hours a day, seven days a week.
The WEB site for a B2B business represents an invaluable asset.
He is in fact a sales person who works for you 24 hours a day, doesn't need holidays, doesn't get tired and what's more... doesn't have mood swings
!Very often, however, the WEBSITE, in B2B companies, turns into a nigeria whatsapp number data 5 millionliability that has seen us spend money for construction in addition to annual costs for:
Domain
The Hosting
Any updates.
The big misunderstanding is dictated by the Slogan often used by those who have to sell sites... "if you don't have a WEB site you don't exist online"... which should instead be translated as:
“If you don’t have a WEBSITE & a Strong Marketing Strategy, you DON’T exist online”
Your site is a lost island in the middle of the ocean (WEB), which has the same probability of being found (by a user) as Pitcairn Island, sailing with a caravel without a nautical chart.
This is because, in addition to its construction, no thought has been given to how to create “bridges” or, pardon the maritime term, “maps” to bring our potential customers inside it.
The WEB is an environment, unlike what you might think, VERY COMPETITIVE, where the competition is with the entire world and therefore adequate strategies are needed to be able to seize the countless opportunities.
So if your website is not mobile-friendly, outdated, not converting visitors into leads, or just not up to par with your business, change it now!
Because, simply, as time passes, it will become more inadequate, given the speed with which the digital world evolves.
As you know we like to talk only about real things, so here is one of the most important assets of our Business: That is, coming out AS THE FIRST RESULT (in organic) IN ITALY for the search key "B2B MARKETING AGENCY"
Wondering why your competitors are outpacing you?
Most likely it has something to do with their website and content, remember that your website must be:
visible: When we say visible, we mean in search engines like Google. Over 90% of online experiences start with a search engine, so your website needs to be optimized for search engine optimization (SEO) best practices. When you choose our agency, you are guaranteed to have a website that is SEO optimized.
mobile-friendly : 57% of all online traffic in the U.S. now comes from smartphones and tablets, and 57% of users say they would not recommend a business with a poorly designed mobile site. If that wasn’t enough to convince you, Google also ranks mobile-friendly websites higher in search engine results.
protected : Data breaches and compromised consumer information have been a big topic of conversation lately, and your website visitors know it. If your website has a place where users can enter personal information (even if it’s just a phone number and email address), it needs to be protected. Google even gives protected websites a slight boost in search rankings.
Fast: Website visitors need to see something happen on your site in less than three seconds. If not, 40% of them will leave and go to another website. Even a one-second delay can cause a 7% reduction in conversions, resulting in a reduction in the revenue your website generates.
able to ensure an optimal user experience : once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly, especially from a mobile device.
composed of Professional Photos and Videos: Especially in the B2B sector where our materials will be seen and “consumed” by other professionals, it is essential to have quality audio and video materials.
equipped with technical documentation : it is essential both to generate new potential customers, who are looking for information on products similar to yours, and to retain existing customers, ensuring that they can quickly and easily access the documentation needed to complete the sale of the product.
expanded with easy-to-use product sheets : the product or service sheet is the “heart” of B2B sites, these sheets must contain clear CTAs (Call to Action), have a “clean” sign and make content navigation simple for users.
composed of quality content : I think this is the key to everything, without valuable content for our target audience we could never generate contacts and sales through our digital portals.
Below is the video from our official YouTube channel.
Well, now you know what are the pillars on which to base your B2B website.
Do you want to review or create your new B2B-optimized website?
Then you are in the right place, we can help you!
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
