However, I believe I can share a number of practices that you can use to create posts and content that will be more insightful and useful to your audience. Which will also attract more customers. So in this article, I aim to help you convert more from your blog content.
10 practices to learn how to write a blog that converts sales
1. Write for your audience
First and foremost, you need to write for your audience. What this means is that you need to know who you are targeting and who your content is intended for. If you know nothing about your target audience or only vaguely know some aspects of it, you won't be able to create content that is truly suited specifically for that target audience.
As a result, if your content is seen by the wrong audience or not seen at all, none of your readers will become customers. Therefore, it is absolutely essential that you think about the basic characteristics of your audience, such as gender and age, while also thinking about more complicated characteristics, such as personal preferences and interests.
2. Find useful and relevant topics
Once you know the target audience for your posts, you still need to be absolutely sure that you are creating posts about useful and relevant topics. The ones that your audience will actually be interested in. In other words, if your posts are irrelevant or boring, your readers might see them, but they won't convert into customers, which is what we want, right?
The powerful thing is that when you start researching your target audience , you will find out more about those topics that your readers want to know more about. So it will be easier for you to decide what to write about. However, remember to do further research regularly to find those topics again and again so that you have a steady stream of relevant posts.
3. Show social validation with reviews
One thing that many business owners and marketers tend to forget is the importance of social proof or validation. Adding reviews and comments from your customers to your posts can significantly increase the chances of them being more persuaded to become one of your customers.
After all, when you're not just trying to persuade them, but other customers are too, the quality of your products or services becomes even more evident.
Additionally, you can also include reviews from companies that write about your products or services or those that have worked with you. It’s one thing to have social validation from regular consumers, and another entirely different thing when it comes from experts in your field or industry. Balance the two types of reviews to provide the most effective social proof in your posts.
4. Connect readers from different sites
Even if you have a few regular readers of your blog, they won't be enough to grow your customer base. And on top of that, you need to constantly increase the number of customers you're attracting as well as more readers to your website or blog. Of course, you can do this with the help of search engine optimization , but you also need to collect readers from other places and direct them to your posts.
For example, social media platforms can provide you with opportunities to connect with your audience who you can then direct to your website. Anything from podcasts to eBooks to quizzes can be used to gain more visibility for your brand and direct these new, aware audiences to your website to then convert them into customers.
5. Follow your potential customers' "journey" or Buyer's Journey.
Speaking of guiding your customers, you should always keep in mind their respective “ customer journeys ” and engage with customers based on where they are in their purchasing decision journey. In other words, you need to have a more personalized approach to each of your customers or at least to the different segments of your target audience in order to have a greater impact.
For example , potential customers who read your post about how to use one of your products are more likely to buy the product than those who read your post about a different but related topic. This means that you should prompt readers of the first article to make the purchase, while readers of the second article may need to see more of your content before they are ready to make a decision and ultimately… make a purchase.
6. Address customer concerns
Because you now know who your target audience is, you probably already know what their concerns, problems, or needs are. Which means you need to address these concerns to best persuade your readers to make a purchase and become customers. Addressing problems and needs with your content can be difficult when you don’t have relevant arguments, but you can surely find a certain number of points to use.
It is advisable to be persuasive when addressing customer problems or needs. If you know that they are worried about the size of your product, focus on this aspect and prove that their concerns are unfounded. You should also pay special attention to how your product or service will solve your customers' problems. It is almost a golden rule, but in the end, all potential customers and clients simply want to solve something. Your content should help them do that.
7. Use emotions to achieve greater impact
Just like addressing customer problems and needs, using emotions can also help you create more impactful posts. While using statistics to prove your point is absolutely essential, using emotions will help you appeal to both the logical and emotional sides of your target audience, meaning you'll be able to persuade in every way possible.
There are many different techniques you can use to appeal to emotions. And social proof is definitely among them. Another technique you can use is storytelling, which is perfect for creating gambling data mexico lasting connections with your target audience (both your current and potential customers).
8. Create content that facilitates skimming
Formatting may not be at the top of your list of what a good blog post should have, but formatting is actually a lot more important than you might think. Not everyone wants to read your entire post, so some of your readers will skim through your content and look for the most important bits of information in it. That's when formatting is incredibly important.
Besides that, formatting is also important for purely aesthetic or visual reasons. When your post looks like a block of text, it will be less appealing to your audience. Also, poor formatting can make your potential readers think that you are not a professional or that you are not serious about creating the content. This, in turn, will drive them away instead of converting them into your customers. This is no small issue.
9. Value and quality over quantity
Many creators, especially those who are just starting out and don’t have much experience, believe that creating a lot of content will help them get started quickly and instantly attract a large audience to their work. But this isn’t true – quality should always come before quantity because that’s the only way for your company to have a good reputation and be known as an authoritative and respectable voice in your industry.
Even when you start writing high-quality content, you might be spending too much time creating it. But this kind of effort will pay off in the long run, because once you start writing more posts, you'll get used to creating high-quality content with less effort and time. Simply put, it's all about practice, so the more content you create, the more skilled you'll become.
10. Use SEO or search engine optimization
Last but not least, you should work on search engine optimization. As I mentioned earlier, SEO can help you attract more readers who can later become customers. But SEO actually serves a variety of functions besides the obvious search engine rankings your site will get and the increased readership you can expect.
Search engine optimization can help you better persuade your potential customers on a subconscious level. When they read your post that contains certain keywords, these words and phrases will signal to your readers that they need to take certain actions. For example, a call to action that encourages your readers to subscribe to an email list may be read by them absentmindedly, but it will still have some sort of subconscious effect on them that may actually lead them to eventually subscribe.
Now it's your turn
Writing valuable and useful posts that will reach your target audience and help convert them into customers is possible. It requires discipline, consistency, and practice, use this article to take a fresh look and become aware of the incredible potential that creating relevant content for the people out there, eager to find you through it, has for your business.
