Child
Ask yourself whether misuse of your product could harm a child either physically (think pill bottles or knives) or emotionally (e.g. sexually explicit, violent content).
Make these common antipersonas concrete by asking the following questions:
What is the antipersona's goal?
- What will further enable them to achieve this goal (e.g. piracy, ransom in the case of information theft)?
- What are the potential motivations for this goal?
- What tools can the antipersona use to achieve this goal - be it software, skills or training?
- What needs to be in place for this goal to be iran telemarketing realized? In other words, what protections are not in place that would enable the antipersona?
- What are the consequences of the antipersona achieving their goal?
Verification through research
If possible, product teams should conduct exploratory research with people who are similar to their antipersonas, as the true likelihood of abuse and its consequences are unlikely to be fully revealed without actual research. Some antipersonas (e.g., children) may be relatively easy to obtain for research, while others may require a ton of work and the use of a variety of existing literature and resources.
While you may not have access to the people who represent your anti-personas, you can reach out to experts in that behavior (such as lawyers or social workers) or people who look like them. For example, it would be difficult to interview a real hacker who is maliciously trying to break into a website, but it would be possible to interview a professional, ethical hacker who is paid to find vulnerabilities in websites. Or, in the robbers example, you could reach out to hotel staff and security guards who could provide insights.Antipersons: What, how, who and why?
Personas and their use in marketing are well-known. But what are anti-personas for? Anti-personas help predict how products might be...
