What is retargeting and how can it recover lost sales?

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The Secret to Success: How Retargeting Can Revolutionize Your Marketing Strategy | Blog | Hosting Plus Argentina

Retargeting is a crucial digital marketing strategy for ecommerce that focuses on re-engaging users who interacted with your website but didn't complete a desired action, such as making a purchase. Simply put, it's about "remembering" those visitors and encouraging them to return to your store to finish what they started .

Imagine this: a potential customer visits your online c level executive list store, browses your products, and adds several items to their cart. They're so close to purchasing, but for some reason, they decide not to complete the transaction and leave the site.

With retargeting, you can re-engage these users with personalized ads displayed while they're browsing other websites, on social media, or even while they're reading their email. These ads can remind them of products they left in their cart or show them special offers to encourage them to return and complete their purchase.