Manually First, focus on engagement rates. To do this, add up the likes and comments from multiple posts and divide the resulting number by the number of subscribers. Typically, the larger germany telemarketing list the audience, the lower the engagement rate, averaging 3-5%. However, scammers don’t just scam subscribers, but also likes and comments, so check that out too. Here are some parameters to check: Subscriber profile. These must be real users.
If most of the profiles are empty or belong to companies, you're most likely dealing with a scammer. Comments on posts. Short, uniform responses from users also indicate cheating, but identifying it isn't always easy. The point is that you can buy higher quality reviews, so it's definitely worth checking the accounts of those who write reviews. Audience growth rate. If the number of subscribers increases or decreases significantly, it means they are being scammed.

Sometimes this happens before a game, but these audiences are not suitable for advertising. Real people subscribe to the account, but with the goal of winning prizes, not because they're interested in a specific influencer. Typically, users unsubscribe en masse after winners are announced. Bloggers subscribe. Mutual PR works on social networks - some users subscribe to other users and expect them to respond.
Because of this, a blogger may have many subscriptions, but most will not be other opinion leaders, but stores. Important post. Typically, posts about important events in a blogger's life receive hundreds of likes and genuine congratulatory comments. If this is not the case, your account may have a large number of subscribers. Quality of publications. Real bloggers publish useful and interesting content most often. If your account only contains ads, it's best to refuse cooperation.