Here's a comprehensive guide:

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Title: How to Generate Leads for Life Insurance Generating leads for life insurance sales, especially in a market like Sherpur, Bangladesh, requires a strong focus on education, trust-building, and leveraging personal networks. Bangladesh has a low insurance penetration rate, often due to a lack of awareness, trust issues, and cultural perceptions. Your strategy must address these underlying factors.


Strategic Foundation:

Understand the Local Context & Cultural Nuances:

Family Values: Life insurance aligns strongly with Bangladeshi family values of protection and providing for loved ones. Frame it around these values.
Religious Beliefs: Be aware of religious sensitivities. Takaful (Islamic insurance) may be more appealing to some segments. Be prepared to explain how your products align or differ.

Economic Realities: Many individuals may have limited disposable income. Highlight affordable term plans or policies that combine savings with protection.