WhatsApp vs SMS: Which One is for You

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WhatsApp also comes with a number of tools for marketing that SMS lacks. For instance, businesses can advertise their products or services on Meta’s social media platforms like Facebook and Instagram and drive conversations to WhatsApp using WhatsApp click-to-chat ads, another free-entry point.

When customers message you via these ads, a free conversation window list of nigeria whatsapp phone numbers period is opened for 72 hours. Note that the ads themselves are not free, simply the messages that are sent during the conversation window.

If you want to send a message outside the free entry points, you can send marketing templates that raise awareness about your brand or products, sell your products, retarget existing customers and build customer relationships.

As we reach the end of this article, there is one question left. Which one is the right choice for you?

There are still plenty of businesses using SMS. For companies that have been around for some time, it is a challenge to change from traditional communication channels to instant messaging channels like WhatsApp.

Sometimes, they are not familiar with the benefits of integrating WhatsApp as one of their customer communication channels.