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2. Your online presence
Make sure all your online profiles make it explicitly clear to customers and prospects that you’re still open for business. Update your hours, advertise your latest offers, and keep engaging with your consumers. g updates and information to your customers during turbulent times.

3. Your budget allocation
Regardless of whether your marketing and/or advertising budget ivory coast phone number lead stays the same or gets reduced during a recession, you may still need to make some changes as to how much money goes where. Pay attention to channels that are performing well and reallocate accordingly.

why you should continue marketing during a recession- budget breakdown
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4. Your tone
A recession is a period marked by heightened emotions, so you may have to change your tone to attract the audience with whom you want to have continued business and customer loyalty. You can still convey the same brand messaging and core values, but you may need to conduct an audit to make sure anything potentially insensitive or controversial is removed from your website, automated emails, and social media profiles.