To achieve your growth goals

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When determining a marketing return on investment (ROI) target, higher is not always better. , you may choose to sacrifice profit margins for a faster customer growth rate. For example, if a $2 ROI corresponds to twice the customer growth rate of $3, marketers may choose $2 as their target, even though it is only a suboptimal choice in terms of profit.

Sometimes the right goal is one that keeps your business going. And that’s OK!

Practice Exercise: Setting Business Goals

Now that we have identified some of the strategies we will use to iceland phone number lead achieve our goals, we need to add more details so that we can accurately measure the effectiveness of these strategies. Consider the following three questions:

How will you create value (profit, revenue, or sales)?
What is the measurable change you are looking for?

How long will this take?