Webranking: What to Expect from Marketing in 2024

[seoofficial2723]

Among the predictions for 2024, the one made by Webranking , a digital development agency, starts from the opinions of 300 Italian managers and executives on the challenges and tools for marketing in the future.

The Marketing Executive Report 2024 highlights key challenges and concerns.

Let's start with economic resources: only 20% of managers accurate mobile phone number list will have sufficient budgets to achieve company objectives.

Even on the human resources front, important critical issues emerge: 50% of managers find it very difficult to acquire and maintain the necessary skills, and approximately 10% consider this task almost impossible.

When it comes to tools and technology, 50% of managers have difficulty integrating data analytics systems, while 30% have problems interpreting and rationalizing them for management.

What are the prospects for advertising in 2024?
The main focus that emerges from Webranking's Marketing Executive Report 2024 is mainly linked to the importance of content . One of the most reported answers from Italian managers, in addition to advertising budgets and the choice of channels, is the significant need for more work and higher quality of creative content in advertising production. The second focus expressed by the Report is linked to the measurement of results and therefore to the need to be able to convey the value of the work done, the decisions taken and the results achieved within the company organization. The third most frequent answer is linked again to technology: with the evolution of new technical skills for digital advertising, the integration between platforms and their functioning becomes an increasingly fundamental necessity for the work of 2024.

The consumer of 2024
The 2024 Report shows that approximately one manager out of two declared to notice, among the main characteristics of the consumer, a greater attention to personalization and experience, a strong sensitivity to prices and, consequently, a greater search for offers and declared to find it difficult to identify which media channels the consumer is more exposed to or is using more. Only a small number of managers, however, notice a stable consumer behavior over time and a tendency to return to traditional media