What makes for a compelling product description

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Conversely, they can also be the last information that a customer reads before abandoning a shopping page altogether. Product descriptions need to offer more than simple information; they should be compelling and persuasive enough to encourage a customer to buy.

Still, product descriptions do not merely influence a purchase; when well-written, they bring about a plethora of other benefits to your ecommerce store.

Potential benefits of well-written product descriptions
Compelling product descriptions can be very beneficial to e-commerce businesses. Several ways that they contribute to a better shopping experience include:

Offering important details and technical information about a product

Describing how a product can resolve a buyer’s problems investor database or better their lifestyle

Converting browsers into buyers

Reducing product returns due to enticing, accurate descriptions

Emphasizing why a product is better than anything competitors are offering, and increasing your site’s competitive edge

Improving the look and content of your e-commerce website

Increasing a site’s SEO score by using targeted keywords

Contributing to your business’s credibility and customers’ trust in your e-commerce store and product descriptions - a cost-effective investment for improving your e-commerce site

Compelling product descriptions must not only be persuasive to be effective, but informative too; technical information and product features, for example, need to be central to your product description.

One of the challenges of creating great production descriptions is finding a balance between informative and persuasive writing; choosing the best style and tone for your descriptions is therefore crucial. Depending on your brand and product type, you may favor a more formal tone over a casual tone, or vice versa.