When the user who draws the red envelop

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upgrades the traditional New Year's greetings and encourages users to pass on their blessings


03「Use the power of social media to efficiently consolidate the finland phone number lead private domain」
In this campaign, the brand cleverly used the characteristics of social media to bring more users into the private domain through the design of multiple functions: Create more touchpoints - users can directly jump to the Canada Goose WeChat applet mall and official public account to help improve ROI conversion Sharing function design - the iThrough the above-mentioned combination of measures, the brand can achieve indicators in multiple dimensions from traffic generation, adding levels to fission, thus ultimately forming a closed loop for accumulating private domain traffic for the brand!nteraction of the two modules supports taking photos to generate sharing posters, which can not only generate more UGC, but also trigger potential consumers through secondary sharing and gain their attention


Red envelope cover diversion - after users interact and take photos, they have a chance to draw a Canada Goose limited edition red envelope cover for the Year of the Tiger. e uses the red envelope cover, other users can not only experience the exclusive Year of the Tiger style from Canada Goose through the video, but also directly enter the Canada Goose official account through the red envelope cover