Packaging AR: Telling a more engaging brand story

[tanaakhktnntrihmh@]

Simply scan the label on a Hopfen beer bottle and a lifelike bandit head will appear to tell the brand story behind it. This playful WebAR experience was created by Eltronix in collaboration with Echt, who used image AR technology to make a simple beer bottle attractive and interactive.

Improve the brand’s user experience by combining canada phone number lead entertainment and sales through packaging AR
As the smallest and most popular brewery in Switzerland, users who love brewing culture and Hopfen beer have to go to the Hopfentropfen Brewery to participate in brewing seminars in the past few decades. But in this marketing campaign, users only need to scan the label on the beer package with their mobile devices to learn about the history of beer and the important role played by the Hopfentropfen Brewery in it by watching AR animations.


Kivisense is an AI platform company focusing on the AR field. Its self-developed AR production platform Kivicube provides global developers with a high-efficiency, low-code AR algorithm platform that supports scenarios such as image tracking, physical object tracking, and spatial SLAM. At the same time, it provides customized AR scene requirements and one-stop new retail solutions for brand customers, seamlessly embedded in mini programs, Web, Taobao, JD.com and other major e-commerce platforms, helping brands reach users through all channels and create value beyond the cycle.