Content development of a brochure

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Copywriting

If you've already written texts for the brochure in-house, they'll be incorporated into the layout. If you don't have any texts yet, you can also have a copywriter create the content. Depending on the brochure's thematic focus, the briefing will then come from within your own ranks. For product brochures, for example, product managers or people from the operational level can often provide a lot of input, which is then fleshed out by the copywriter. For technical texts about the company or the corporate philosophy, the management or marketing department can help with keywords. You should definitely have the texts proofread, because the devil is in the detail, and who wants to discover a spelling mistake or an extra space in the finished print?



Image creation

If you don't have enough or don't have enough images, there are several ways to obtain the desired images. You can either use existing photos from stock photo agencies or commission a photographer to create new, customized images.

An advertising agency can research and purchase suitable images for you from various image agency portals, or even brief and commission a photographer. It should be noted that image agencies are comparatively inexpensive, but the photos may be less specific to your brochure. You also never know whether the imagery is already being used by another company for exactly the malaysia mobile phone number data same subject matter. A photographer, on the other hand, provides completely custom-created imagery. Therefore, a mix of both sources often makes sense.



Creation of infographics, charts and tables

Brochures would be quite boring if they consisted only of text. Some results, for example, are better presented in tables,

Information can be better visualized graphically using infographics or illustrations. They are also a good stylistic tool for breaking up text and providing graphic explanations, especially when dealing with topics that are difficult to depict photographically.



Ideally, the steps for developing the content happen in parallel, and the document can be structured with the text, images, and graphics, as agreed upon in the first step. This would be the second step of the design process.

After the drafting and final approval, the final artwork is released.

For this section, only a rough cost estimate can be given, depending on the number of pages, infographics, illustrations or tables...