Turn creativity into a digital trend

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Creativity is a digital trend because it's a social media strategy that drives us toward one of our main goals: conversion. Creative content not only increases the chances of engagement, it also guarantees insights tailored to the platforms' functionalities.
Each social network is different; creating content for Instagram isn't the same as creating content for Twitter or Facebook, and even less so if each platform is constantly updated. Once we have proposals with insights, we begin to see how users are interested in what we publish.
Capturing user interest is a good step because when this happens, we know the time is approaching to achieve online conversions. To better understand this process, it's important to know the following:
Let's understand where the digital world is headed.
Various studies indicate that mexico mobile database more than 50% of the world's users are online and that more than 37% are active users, equivalent to approximately 2.789 billion people frequently connected. On the other hand, 34% of active users are on social media, which is estimated at 2.549 billion users connected through their mobile devices.
What does this mean?
It means that it's feasible to include ourselves in the digital space, given that more than half of the world interacts with this medium and enjoys social media.
What are the current trends?
Storytelling, creative productions, fleeting content, chatbots, social influence for brands, and paid audiences are some of them. Based on the above, we will elaborate on our theory of digital creativity.
How do I manage my content?
Currently , there are several tools that allow you to schedule and measure the results of your posts. This is essential to know which topics are working and which aren't and to optimize our content strategy. It's fine to be creative, surprise, and break away from the norm, but it's important to check if our creativity is having the desired effect on our audience.
Creative Productions
GIFs, CinemaGraphics, and 360° posts are features incorporated by Twitter, Instagram, and Facebook that are useful for creative productions. Using these tools can improve your strategy, create engagement, and drive purchases.
In this case, we'll present a few examples, including the fast-food industry McDonald's. Through its social media channels, this company shows us how it has reinvented itself to address the new lifestyles that have emerged thanks to digital consumption. We'll also show you some creative productions that incorporate features from various social media platforms.