Measuring the middle parts of the path

[samiaseo75]

The middle part of an influencer campaign focuses on driving traffic from social media to your website, rather than on social media itself. The following metrics will help you do this best:

Website traffic
As mentioned, each influencer can either have a nurse database special tracking URL or their own landing page on the website. Measure the traffic to the landing page or special tracking URL and evaluate how many potential visitors came to your website from the influencer.

Visit length/website journey/bounce rate
How long do visitors stay on your site? Do they click through to other pages or just stay on the landing page? If they click through, what pages are they interested in? These metrics will tell you how effective your web content is .

Measuring the bottom of an influencer campaign
The last (bottom) part of a marketing campaign is the most clearly demonstrable part, thanks to which you can determine the return on investment of your B2B campaign. These metrics will be crucial for you:

Converting data into marketing qualified leads (MQLs)
A core, marketing-qualified lead is someone who has filled out a form with valid personal information but is not yet ready to buy. Give each influencer a unique identifier and track which influencer each person comes from.