Emails with cross-selling and upselling opportunities

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Once a customer makes a purchase, you can send highly targeted emails promoting cross-sells or upsells. Cross-selling involves selling the customer different but related products to the one they already purchased. These related products combine well and add value to each other. Upselling is similar - it is selling the customer a bigger or better version of what they already bought.

Your customers may not be aware of other products chinese singapore phone number list in your catalog that would complement or expand on their previous purchase. Cross-sell and upsell emails are a way to inform them of these options and hopefully increase customer lifetime value . They are some of the best email campaigns to promote your business.

User-generated content and community building
Like reviews, user-generated content (UGC) about your products serves as powerful social proof that entices more consumers to buy from your brand. Increase the amount of UGC by reaching out to previous customers and asking them to write about your products on social media. Customers sharing their stories about their experiences with your product are more authentic and compelling to viewers than promotional content alone.

Consider offering an incentive, such as a discount, to customers who create content with your products. Instruct them in the email to use a specific hashtag so you can find the posts they create.