Sites affected by the algorithm update, which includes the useful content section, are not permanently affected, and with the right measures, it is possible to regain their positions. Google has implemented complex algorithm update systems over the past decade, which can take months between cycles. This means that affected sites often cannot find a quick way back into search results . Although the update impact is not permanent, it may at first seem like a "curse" that permanently marks the site as unprofitable. However, Google's John Mueller confirmed that this impact can be overcome if efforts are made to improve the site. This includes optimizing the content, focusing on the user experience, and adhering to Google's guidelines for quality and useful content.
Someone asked on X (formerly Twitter):
“Can a website hit by an algorithm update grow chinese overseas america data again if its quality improves? Many fear that regardless of the amount of improvement, a website hit by an algorithm update will forever have a classifier assigned to it that prevents it from growing again.”
John Mueller replied:
"Yes, websites can grow again after being hit by an algorithm update. This is not a permanent intervention. It can take a lot of work, time, and perhaps even update cycles because a different - updated - website will also be different in search."
Algorithmic losses are not necessarily permanent
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