- Jared Tangir, Elevated Audience

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Anyone writing about keyword placement or on-page SEO will likely want to include this infographic in their content and therefore link back to WordStream as the source.

Free online tools are also great for getting earned links. These include mortgage calculators, budget planners, domain name generators, etc.

Without a doubt, the best way to get earned links is to create a free tool.


These tools can function as standalone pages on your website, an example of which is Dave Ramsey's gambling database vietnam mortgage calculator.

Mortgage calculator

Or you can embed them in relevant blog posts. This is usually better if you want to generate more earned links to specific blog posts.

Hubspot does this really well; instead of just creating a separate URL where visitors can download eBooks or templates, they also add linkable assets to blog posts.

Here's an example of one of their blog posts that also includes Excel templates for SEO. As you can see, they've added a CTA to download the templates in the main body of the blog, as well as in the pinned sidebar on the right.