Offering a reward to partners who attract new clients.

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Campaigns in Google Ads and Yandex.Direct, aimed at key queries related to your company's products and services.
Using remarketing to bring back visitors who previously showed interest in a product but did not complete a purchase.
Audience segments:
Potential customers : They are looking for solutions to their problems and use search engines to do so.
Returning visitors : Those who have previously shown interest in a product but did not complete their purchase.
Key metrics:
CTR (Click-Through Rate) : The percentage of clicks on ads.
Conversion : The percentage of users who completed the target chinese malaysia data action after clicking on an advertisement.
CPC (cost per click) : The cost of one click on an ad.
Examples of offers and reasons for choosing them:
For potential clients : Free consultation or product demonstration. These offers help remove the barrier to interaction and motivate clients to start a dialogue.
For returning visitors : Special offer with discount. Discount can stimulate completion of purchase for those who were previously interested but did not decide.
Resources, costs and tools:
Resources : Contextual advertising specialists.
Costs : Advertising budget, salaries of specialists.
Tools : Google Ads, Yandex.Direct.
Results:
Increased Traffic : Google Ads campaigns resulted in a 20% increase in traffic.
Lead Conversion : Using remarketing increased lead conversion by 15%.
5.2. Targeted advertising in social networks
Targeted advertising helps show your offers to the right audience. Examples of implementation:

Launching interest-based and professional data-driven advertising on LinkedIn, VK and Facebook to attract the attention of potential clients.
Testing different creatives and messages to determine the most effective approach.
Audience segments:
Potential Clients : Professionals interested in products related to their business.
Returning users : Those who have already interacted with the brand and shown interest.
Key metrics:
CTR (Click-Through Rate) : The percentage of clicks on ads.
Conversion : The number of people who make a purchase or order after interacting with an ad.
CPA (Customer Acquisition Cost) : The cost of each new customer.
Examples of offers and reasons for choosing them:
For potential customers : A trial period of using the product or test access. This helps customers better understand the product before making a purchase decision.
For returning users : A personalized offer with an additional benefit. This increases the motivation to return and complete the purchase.
Resources, costs and tools:
Resources : SMM specialists, designers.
Costs : Advertising budget, creative production.
Tools : Telegram Ads, VK Ads.
Results:
Increased clicks : CTR for targeted advertising increased by 10% thanks to precise audience segmentation.
Sales growth : New customer conversion increased by 12% after targeted campaigns.
6. Events and offline activities
6.1. Participation in industry exhibitions and conferences
Participation in specialized exhibitions and conferences helps to establish personal contacts and present products to the target audience in person. Examples of implementation: