This is how [the successful person]

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These types of headlines are effective for email campaigns that aim to highlight innovative or disruptive ideas. 21. Oops! We made a mistake (and you took advantage of it) Honesty in email campaigns can be refreshing. This subject line acknowledges a mistake while hinting at a positive outcome for the recipient. It piques curiosity without making false promises, which can increase open rates. This is a smart strategy for an email marketing campaign. This clever subject line immediately grabs the reader's attention by suggesting an unexpected benefit. This approach is effective when you're offering an update or fix that benefits the customer.

This could be a surprise discount or an additional feature added to a service, for example. 22. achieved [the desired result] Using a success story can be compelling. You want to harness the power of social proof and email data aspirational content, while also capitalizing on the appeal of learning from the successes of others. Referencing a successful person in the subject line immediately grabs the reader's attention and promises valuable information. 23. Can you help us improve? Take our survey By asking for help or feedback, you engage the recipient and make them feel valued.

This subject line shows your audience that you care about their opinion. This is a great example of how the right email subject lines can foster a sense of community and collaboration. Here's an example from Slack. Help us improve the subject line example Image from Really Good Emails 24. We compared the 5 best [products/services] so you don't have to Providing valuable, time-saving information is a great way to grab the recipient's attention; it simplifies decision-making. This subject line promises a helpful comparison of the best options in a given category. It's aimed at recipients looking for effective and reliable recommendations.