The best way to follow these rules is to make sure you have a clear opt-out option for your Christmas emails. Your subscribers should be able to easily find the unsubscribe button at the top or bottom of the email.
Another thing to watch out for is spam during the holiday season. The CAN-SPAM Act addresses the issue of receiving unwanted commercial emails. So, to stay off the naughty list this year, avoid spamming your audience.
Customers are likely to receive hundreds of emails in their inboxes during the holidays. While it’s okay to respond a few times, it’s important to maintain a balance and avoid crossing the line into spam territory.
Not sure how often to send holiday emails? Take a look at last year’s deliverability metrics if you have them. Check your open rates.
If they are good enough, then there is a chance that your sending frequency was on par. If not, reevaluate how often you send emails and consider sticking with your regular email patterns.
Don't: forget your cell phone
the 2022 holiday season. So, if your holiday email campaign isn’t optimized for mobile, you could be business owner data missing out on the opportunity to maximize sales.
There is also a chance that your emails will end up in the trash or worse, the spam folder. To avoid this, ensure a responsive email design that displays well on all devices.
For example, this email from Macy's promoting a holiday discount looks great on mobile devices.
Screenshot of Macy's holiday discount email displayed on mobile device
Britney Steele Screenshot
Do: Respect the different holiday traditions
One of the worst things you can do is alienate your subscribers during a holiday email marketing campaign.
If you have a diverse email list, they may have different beliefs and celebrations, such as Kwanzaa and Hanukkah.
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