Customer acquisition for all

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The goal is to turn one-time visitors and/or customers into loyal, long-term customers who will turn to you first when they need to purchase something you offer. Often, your email subscribers become your most loyal customers. E-commerce email marketing does not include emails you may send to recipients who have not opted into your mailing list. For example, if an invited customer receives a receipt from you but has not agreed to receive marketing emails from you, that customer is not necessarily part of your email marketing efforts. The advantage of email marketing for e-commerce is that it allows you to build long-term relationships through a direct communication channel.

And, by building relationships, you can turn those relationships into sales. And through those sales, you can earn loyalty. But why is e-commerce email mobile phone number data updated 2025 marketing so important? online businesses has become increasingly expensive. This is true for almost every online category. But it's especially true for e-commerce businesses. The days of cheap Facebook and Google ads are over. Using third-party data has become impossible or very expensive. Additionally, competition is fiercer in nearly every e-commerce category. It's also harder to track the performance of some paid acquisition efforts through Google Analytics.

This leaves you with more unknowns and makes it harder to decide whether to increase or decrease your spending. Social Media Ad Price Increase in CPM - from Gupta Media If you want to be successful and profitable as an e-commerce business, you need a consistent and steady source of traffic. There are simply no other channels that compare to email marketing. Email has a massive ROI Estimates vary, but email marketing boasts an average ROI of 38 to 42 times. Compare that to the 1 to 3 times return on most paid acquisition channels, and it's easy to see why you should invest in email marketing for your ecommerce business.