Exceed the word count of your target article

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To make your post more detailed, you need to write more content than your competitor.

BuzzSumo and Moz both examined links and shares of over a million articles and reported that pages with over 1,000 words consistently receive more shares than shorter pages.

So, a study by Backlinko shows that articles with more than 1,890 words tend to rank higher in search engines .

Therefore, to rank well on Google and gain more social shares, your article needs to be as chinese overseas america database long as possible—without falling into the trap of irrelevant content.

The additional words you will write should not only serve to increase your word count.

Rather, they must cover information that will make your article stand out.

For example, the final section of Moz's article, which covers checking your authors' conversion value, contains only 118 words. You can add more detail to this section in your article—which will certainly increase your word count. And there must be more to say on this topic, right?