Email collection is like attracting a potential romantic partner, so you need to approach it that way. You don't want to talk too much about yourself, make promises you can't keep, or leave the other person with the impression that you have nothing to offer. So , what are some best practices for email collection? We'll check out 17 tips and strategies that have worked for me over the years . 1. Create an amazing lead magnet There's nothing wrong with getting creative with lead magnets. Think of them like hooks: They work best when they surprise and delight the person you're trying to attract.
Instead of a traditional eBook or white paper, you can create a fantastic toolkit that helps potential customers solve a serious problem. In other words, your email content should provide value from the start. Don't worry about giving too much. It's much better than not giving enough. Once you've created your lead magnet, let your website visitors accurate mobile phone number list know about it. from your Hello Bar account so everyone knows they can get a copy of your lead magnet. Create an amazing lead magnet The link can take your visitor to your lead capture page so you can close the deal.
You may also like: 19 Best Practices for Sending Cart Abandonment Emails and Increasing Conversions Email Marketing for Ecommerce – 25 Tips to Increase Sales 2. Consistently offer your email subscribers valuable content to drive referrals Did you know that your email subscribers can do some of the heavy lifting when it comes to email collection? It's like meeting someone you know your best friend would be interested in at work. You don't keep it to yourself ; you make the introduction. Word of mouth works very well when you regularly offer your subscribers quality content.