Don't sell from the first email!

[armdrejoan]

Attention! This is not (yet) a sales pitch! At this stage you must commit to showing him that you know his situation well and that you can understand him and help women database him.

You will notice that your readers will start to approach and inform themselves through your site to learn more about the topics of interest. A professional sending tool will allow you to monitor these behaviors in detail (which pages have been viewed? how many times? and in what order?); an advanced autoresponder will allow you to follow the flow of these users with custom communications.

Preparing your prospect and monitoring its evolution is an extraordinary competitive advantage. My clients and I exploit it “without shame”!

After these actions, you can say that your “cold prospects” have become “warm prospects”. A lukewarm prospect is more receptive and allows you to raise the stakes.

For example: you can suggest that he follow one of your webinars or participate in a workshop at your company. Providing him with training will be a way to show him that his trust is well-placed: you are up to his expectations.

Now, you need to “feed” your prospect with new content that highlights your “uniqueness” – what sets you apart from the competition: your business proposition. If he continues to follow you, the field is ready to convert him into a new customer.

To recap, here are the steps for good Lead Generation with one of the simplest and cheapest methods:

Lead Generation Checklist
Purchase an up-to-date and well-profiled database .
Understand and choose the needs – desires – problems – necessities that most “touch” your target customers and produce an article for each point. Offer solutions to solve and improve life.
Create a sequence of content and send it via email with “polite” regularity.
Monitor user behavior: who opens emails, who clicks, who reads articles, etc.
Update your Database: all those who “follow you” go from “cold” to “lukewarm”.
Create a new automation for lukewarm prospects: your informational message can now become commercial.
Continue to offer resources, but now offer them to create a connection through an action: downloading a guide, attending an event, etc.
Depending on your product or service, invite your users to try it.
Work to make your customers your best customers .
Obviously, not all users of your new database will follow this procedure, which is why it is important that you keep all records updated and always have control over the numbers.

With Email Marketing and the use of an autoresponder you can calculate exactly what your customer acquisition cost is and consequently your ROI (Return on Investment).

Your starting point is a qualified database, now all you have to do is put into practice what you have read in this article… Good sales!