Add alternative texts (alt tags) to the image elements in your HTML with a brief description of them, this way, even if the image is blocked, the reader has a textual indication of what it is about.
Take care with the text in the body of the email , it is through this that the email provider will identify what your message is about and from there classify it as SPAM or deliver it normally to your contact.
Work with a balanced proportion between text and images , the ideal is 40% (images) to 60% (text).
Broken images in emails
Images blocked by email providers
2) Use your creativity
You already know that email marketing is one of the phone number library most used Digital Marketing resources by companies, which means that, in the midst of so much competition, it is essential that you use creativity and know how to stand out and captivate your contact .
It all starts with the subject line. There's no point in taking all the technical precautions to ensure your email is delivered by the provider if in the end no one clicks to see it. What's in the subject line of the email is what will, or won't, arouse your customer's desire and curiosity.
Personalize the subject , most email marketing tools allow you to use a variable with the name of the contact who will receive the email within the subject itself.
Make it clear what the email is about, be direct and highlight the best part of the text right in the subject line, especially if it is a promotion, coupon or offer.
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