This kind of email content is what we mean by providing value to your subscribers. Of course, promotions and new product features provide value too, but consumers have come to expect this type of content, so it doesn’t come across as exceptionally helpful.
To avoid guessing what your subscribers want from you in terms of content, try asking them. You’ve got a few options here:
Allow new subscribers to select what type of content they prefer when they sign up to your email list.
Survey existing customers to see what they want to get from you and take note of any changes in preferences.
Invite subscribers to respond to your emails with their ideas and opinions.
Screenshot of an email campaign inviting subscribers to voice their opinions and say what type of content they appreciate.
While we’re on the point of providing value to subscribers, accessibility is an important consideration to make. Your audience won’t be able to see the value in your emails if they can’t properly view the email itself. Specifically, there are two points to consider:
Mobile-friendly emails: make sure your content is responsive bahrain telephone number data a cross email clients and devices (desktop, mobile device, & tablet). Doing so is easy with Brevo’s 40+ free responsive email templates.
Screen reader-friendly emails: make sure your emails are accessible to visually impaired users. Adding descriptive alt-text to visuals and using an easy-to-read font will help with this.
Your calls-to-action (CTAs) can dramatically affect the click through rates of your emails. (And, therefore, your conversion rates too). A weak CTA means less visitors and, ultimately, less sales so it’s worth spending time on your CTAs to make sure they pack a punch.
Experiment with using buttons and text CTAs and focus on making sure the words you use are compelling enough for subscribers to click on.
Screenshot of a newsletter which incorporates an eye-catching CTA button.
Here are some email marketing tips for making your CTAs as powerful as possible:
Start with a strong command verb, like “shop”, “buy”, or “download.”
Evoke emotion.
Give subscribers a reason to click, like “buy now to get 50% off.”
Tap into FOMO, like “grab your seat – only 5 spots left!”
Another best practice when it comes to CTAs is to use specific language. You want to give your subscribers a good idea of where you’re sending them, especially for your higher-level CTAs.
For instance, if you’re featuring a new line of products, your CTA could read “check out our summer collection,” and the link should go directly to this section of your website.
Screenshot of an email campaign with a well-labelled CTA button reading "Shop new prints."
Check out this example from Lady Alamo, a Brevo customer. The CTA button at the top of the email prompts the subscriber to browse their website for new products..
