Rather than trying to explain it in words, it's easier to understand it by seeing how Scroll Telling is actually used. Here we'll introduce some websites that make effective use of Scroll Telling.
AirPods Pro
Airpods Pro
This is a representative website that effectively fusion database utilizes scroll telling. As you scroll the screen, moving effects, text, and videos are effectively combined and unfolded, giving you a sense of realism and immersion.
Another characteristic of this website is that it uses a lot of text to explain things. Although there is a lot of text information, the content progresses as you scroll, which helps users understand without being one-sided.
THE BEAR AND SCARF
THE BEAR AND HIS SCARF
This is a website where you can read the content as if you were reading a picture book. The content is full of suggestions for issues that are viewed as global problems, but the soft, hand-drawn illustrations and easy-to-understand storyline make it easy to relate to. The animations incorporated throughout the site are also a highlight.
Patisserie GIN NO MORI
Patisserie GIN NO MORI
The website unfolds as if you are progressing through a forest. Scrolltelling is used as a way to express the brand's worldview. Although there are few effects, the FV and poetic brand message allow you to immerse yourself in the world of GIN NO MORI without getting bored.
An example of an attractive site using Scroll Telling
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