B2B companies cannot gain in-depth understanding

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Marketing AutomationWeChat MarketingB2B MarketingSCRMCustomer AcquisitionCRMContent MarketingBrand MarketingSales LeadsPrivate domain trafficUser ProfileLive Video

The decision-making cycle of B2B customers is long and involves many people. Decisions are based on value, and customers seek a comprehensive understanding of value to evaluate the balance between band database value and price. At the same time, a longer sales cycle means that B2B companies need to invest more energy to manage the user purchase process. Unlike the B2B industry, the B2C industry is a kind of propaganda and guidance for buyers based on a certain final consumer product, which has a strong timeliness.

Without strategic marketing planning, of their industry status and potential market opportunities, which will greatly reduce the effectiveness of marketing. Formal marketing planning is a vital step in an efficient marketing strategy, and the plan can be adjusted according to the company's strengths and industry needs.