hat are the benefits of owned media? Tips on building it and advice on how to operate it

[ashammi228]

Many companies are now implementing web strategies using owned media . By having your own media, you can effectively attract customers. However, there are many companies that do not yet have owned media and are hesitant to try it because they are not sure about the advantages and disadvantages.



So, this time I would like to introduce the physician database advantages and disadvantages of owned media, as well as talk about tips for building media.

Download the document here
Contact us


- table of contents -

What is owned media?
Benefits of owned media
Disadvantages of owned media
Tips for building your own media
I'll try other methods until it works.
summary
What is owned media?
First, let's talk about what owned media is and what its correct definition is.



Owned media literally means "media that you own." In other words, it is media that you own yourself, and more generally, it often refers to the media operated by a company or other entity. In particular, it refers to content media that is operated separately from the company's website.



This owned media is sometimes called the "triple media" together with earned media and paid media. These are the main battlefields for companies when it comes to marketing.



Earned Media vs. Paid Media
Let us also introduce the other two of the triple media, earned media and paid media.



First of all, earned media refers to media such as social media and blogs where users can disseminate information themselves. It differs from owned media in that the operator is not the only one who disseminates information. Another characteristic is that it is difficult to control information because countless users can use it almost freely.



On the other hand, paid media refers to media that provides space within articles and content where paid advertising can be placed. Examples include portal sites such as Yahoo! and MSN , and news sites such as Asahi Shimbun Digital and the Nikkei Shimbun Online Edition. Paid media are often large media with a large number of users, so there are great benefits to placing advertisements on them.

What is the difference between owned media, paid media, and earned media? | Content marketing for continued success



Benefits of owned media
Benefits of owned media


Effective for branding
Owned media has the advantage of being extremely effective in branding your company. By increasing the amount of high-quality content on your owned media, users can receive useful information and you can aim to rank highly in search results. This will allow you to gain the trust of users as a company that operates a specialized media.

If you can ensure credibility through branding, you can differentiate yourself from your competitors. By impressing users with the difference in your brand power compared to other companies, you can build a relationship where they will purchase your products without having to compare them with other companies.