Illustrations of the five major new media marketing trends in 2018 (2)
Image source: Digiday
As of today, almost a quarter of all mobile apps downloaded are abandoned forever after a single use, but for apps with in-app chat and messaging features, the number is lower at 11%.
Therefore, in 2018 and beyond, marketers should be chinese overseas canada database aware that pure social networking behavior will decrease, especially considering some recent adjustments made by Facebook, and should set the goal to establish a more real-time and close connection with users through instant messaging applications.
Virtual reality (VR) is still relatively new in the marketing world this year, but we expect it to become even more popular in 2018. According to the Consumer Technology Association’s 2018 Technology Trends Watch, the VR space is expected to grow 18% in revenue and 25% in sales. VR is unique in that it encourages engagement by providing an immersive, memorable experience unlike any other media, and brands are quickly recognizing the value.
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