The digital event is based on two main pillars: the virtualization of the physical space and the use of tools and strategies designed to ensure its effectiveness . The space becomes virtual: it is an online platform that constitutes the "liquid perimeter" of the event and within which a very large number of participants can be accommodated. There are no mandatory formats: each company can "build" a digital event that, at a strategic and operational level, is geared toward achieving the desired results. However, some types are conventionally recognized:
Webinar : This is the digital event by definition, highly focused on the topic, short in duration (usually an hour or so), and the digital equivalent of the traditional roundtable. Audience interaction modes range from chats to Q&A sessions and surveys during the event itself. A "variant" is the websummit : the format is similar but the duration is longer, as is the level of depth and the schedule of sessions.
Online Meeting: This is a closed-door virtual roundtable discussion, a moment of in-depth analysis and reflection on well-defined topics attended by a small number of executives and operators. The event is moderated by a skilled journalist and preceded by careful curating to define the topics, identify the best contributions, and coordinate the discussion.
Digital (Daily) Event: One or more full days of uninterrupted streaming. This is the virtualization gambling data mexico of a major thematic event and can encompass a complex program of events, sessions, speeches, roundtable discussions, reflections, and private meetings. Sessions can be sequential or parallel, allowing participants to follow the most interesting ones. It typically runs over a single day, but there's nothing to prevent it from being expanded with valuable content and sessions.
Virtual Trade Show: This is the most technically advanced virtual event virtualization platform. In addition to online sessions, meetings, roundtables, thematic talks, etc., it's possible to render the physical space or design a virtual booth that allows visitors to interact with it. It's clearly the most immersive experience, not only in terms of exposure to the company's offering, but also to its values and culture.
The advantages of digital events
If organized competently and supported by professionalism and ad hoc tools, a virtual event can be as effective as, or even more so than, its physical counterpart . Some of the advantages are obvious: these include reduced travel and on-site costs, greater organizational and management simplicity, and fewer unforeseen events and setbacks. The event can be a fundamental element of a company's digital marketing strategy: thanks to a native data-driven approach , digital events allow companies to understand the behavior and needs of participants much more precisely than in-person events, translating into personalized service and highly effective follow-up strategies. The benefits of a digital event, regardless of the format adopted, include:
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