A model for building CX: the 4 C's

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The evolution of the Marketing Mix in the digital age
B2B Marketing / By Editorial Staff
The model has been refined over time and defines the actions a company takes to create and sell a product or service to its customers. In a rapidly changing world, it helps adapt strategies to respond to new preferences and purchasing habits.



Table of contents
The marketing mix isn't just about "promotion ." It all starts long before that: from defining your brand identity, the features, prices, and competitive advantages of your products and services, to a complete picture of your buyers, business objectives, and the mapping of all possible channels and available activities.



Today, marketing is constantly evolving, with technology developing at lightning speed, marketing chinese overseas europe database budgets becoming increasingly optimized and pared down, and the evolution of digital and hybrid technologies covering an ever-increasing portion of promotional solutions.



Added to this is the rapidly changing purchasing behavior of consumers , which can make a traditional marketing mix strategy —one that might have worked even just 10 years ago—obsolete.



What is the Marketing Mix?
It is the set of actions a company takes to create and market its product or service . The goal is to offer customers the right product, at the right time, in the optimal place/channel, and at the right price. Companies use a combination of media and actions to generate the desired response from their audience.