Marketing hypotheses are a tool that helps reduce risks, test ideas, and achieve advertising goals. Why are they needed? Hypotheses help solve 4 problems:
Test ideas in practice and avoid spending money on ineffective solutions.
Optimize strategies by testing different approaches and channels.
Understand your audience better and fine-tune your marketing efforts.
Maintain competitiveness by quickly adapting to market changes.
Our blog also has an article on how to increase the conversion of advertising campaigns through high-quality analytics and settings in the advertising account.
Read also: "How to increase conversion of advertising campaigns"Read the article
What is tested with marketing hypotheses
Almost any aspect of business can be tested through hypotheses. Here are luxembourg mobile database some examples in marketing:
Sales : Testing the hypothesis that adding a button with a direct offer of a 10% discount to a landing page can increase conversion by 25%.
Email Marketing . Testing the hypothesis that changing the email template to include useful content can increase open rates by 15%.
Influencer Marketing : Collaborating with three major bloggers can bring in 15,000 new followers.
Advertising : Changing the design of a banner can double the number of clicks on an ad.
By the way, we have a very detailed article where we tell you how to evaluate the effectiveness of an advertising campaign using examples. Find out more about what methods to use to evaluate effectiveness, what metrics to pay attention to.
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