How to Create Creativityand not burn out

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The Worksection team visited the office of the creative marketing communications agency Brain Tank . Together with Evgeniy Mironyuk , Managing Partner for Strategy, we discussed the importance of creativity and the minimum budget for launching a brand, talked about the specifics of remote work for creative agencies and how to stand out from the competition.

Briefly about the company:
Brain Tank is a full-cycle creative marketing communications agency founded in 2004 by Evgeniy Mironyuk and Andrey Franchuk, which has come a long way from the Inhouse-PR media holding, through the Royal® Advertising advertising agency, straight to a group of companies united in 2004 into a promotional “machine” – Brain Tank.
What is a Brain Tank and what is the role of a strategy manager in an agency?
Brain Tank is a marketing agency. In our work, we kazakhstan mobile database implement almost everything that precedes media placement, namely: creativity, planning mechanics and activations. In short, we analyze how business processes are organized and try to implement an advertising product in accordance with this.
What makes Brain Tank stand out from its competitors?
Our main feature is hyper-adaptability. This means that we can work and solve problems under restrictions, since they are not a destabilizing factor for us. Secondly, we have a complete "information offshore" . That is, all our teams have access to all past developments accumulated over the course of work. This helps us strengthen our expertise taking into account previous experience.


Examples of projects by the marketing agency Brain Tank
What helps you to establish cooperation with international companies?
One of the founders of Worksection, Chingiz Barinov, said that "a project management system needs to be implemented where there is already a project management culture." We have both a culture and a system, which ensured the structure and efficient work of the team. We have been working in the Worksection project management system since 2013. Before that, we tried everything from Megaplan to Jira, but it was all wrong.