The platform also has a number of advantages

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Novelty.
Constantly growing audience.
The ability to create videos in almost one click, without using third-party resources, additional applications and programs.
The account can work as an additional advertising channel. This allows you to get clicks to pages, communities of other social networks , increase the number of subscribers, attract and retain potential customers.
TikTok allows you to create list of mobile number database advertising integrations and collaborations with brands.
Opportunity for creativity, implementation of almost any, even the most daring and extraordinary ideas.
Positive atmosphere, pleasant aura, because TikTok is intended for rest, entertainment, relaxation.
Lack of competitors.
The ability to promote your business account for free or for a fee (optional).
Possibility of using a special TikTok For Business account format.
Availability of tools and capabilities for channel analytics.
The platform provides the opportunity for official support, allocating about $100 million to small and medium businesses during the pandemic.
TikTok business account
Business account in Tik Tok
You can use a regular TikTok account to advertise, attract customers, and promote products. The most important thing is to define your target audience and understand what kind of videos they will be interested in, how to present them correctly in order to “reach out” and achieve the desired goal – selling your product, service, or offer.

How to do it? The question that worries not only beginning entrepreneurs, but also experienced ones. After all, in order to achieve the desired results, you need to constantly develop, and, accordingly, regularly work on yourself, your image, the channel through which promotion is carried out .

Since there are no strict and specific recommendations on what kind of material for TikTok should be prepared so that it really works and brings results, the user is faced with:

on the one hand, it opens up space for imagination – any idea can be implemented and tested in practice (as a result, its effectiveness can be assessed);
on the other hand, a number of difficulties arise , first of all, a lack of understanding in which direction to move, what to do to win.
In essence, TikTok is a platform for experiments. Any idea can help, any video can become top and attract new customers. But working with a regular account can be inconvenient for businessmen. The reason is insufficient functionality. Therefore, it is recommended to connect a business account . In this case, the channel reaches a different level.