Stay Updated Check back regularly or set up alerts to receive notifications about new job postings.
Tailor your applications: Customize your resume and cover letter to make each job application stand out.
Networking: Engage with the community. Sometimes networking can lead to job opportunities that you may not see listed.
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Customize : Tailor your press kit to highlight aspects that will appeal to specific journalists.
Follow up : After you send out your press kit, follow up with reporters to see if they need more information.
A well-prepared press kit can make it easier for journalists to cover your startup, increasing your chances of being featured in the media.
By bringing these key components together, you can effectively showcase your brand to the media and make their jobs easier.
Mastering the art of pitching
Personalizing your approach
To get noticed, adapt your speech We give each journalist some advice:
Research the journalist's previous work.
Mention why your story aligns with their interests.
Use a friendly and professional tone.
How to perfectly time your speech
Timing is crucial when it comes to reaching out. Keep these points in mind:
Try to contact journalists about a week before your story is ready.
Avoid news-heavy days to increase your chances of getting noticed.
If it's a funding announcement, reach out the day before to get quick mentions.
Strategic monitoring
After your initial pitch, follow-up can be key. Here's how:
Please wait a few days before sending a follow-up email.
Keep it brief and polite, reiterating your main points.
If you don't receive a response, consider reaching out again after a week.